Today I listened to episode 198 of the Ilovemarketing.com podcast. It was an interview with Michael Fishman. In it he talked about a book that he says transformed the way he does business. Joe and Dean also talked very highly of the book. It is called Breakthrough Advertising by Eugene Schwartz. I looked for the book on Amazon and you can only get it used for like $250 . . . I checked with my library to see if I could check it out. I can’t but they are doing an interlibrary loan so hopefully I can get it that way. So I will write a post about it after I read it.