The Best Book Ever Written on Internet Marketing

Today I listened to episode 198 of the podcast.  It was an interview with Michael Fishman.  In it he talked about a book that he says transformed the way he does business.  Joe and Dean also talked very highly of the book.  It is called Breakthrough Advertising by Eugene Schwartz.  I looked for the book on Amazon and you can only get it used for like $250 . . .  I checked with my library to see if I could check it out.  I can’t but they are doing an interlibrary loan so hopefully I can get it that way.  So I will write a post about it after I read it.