Profit Activator #6 – Provide after sale service – even after you’ve already been paid.
Here are some of my favorite quotes:
“When you provide after-sale service, you are now going to be able to reap what you’ve sown in delivering a dream-come-true experience.”
“Nobody has ever followed through.”
“Everything that you do after you’ve already got the money, is so much more impactful because you’re not getting paid to do it.”
“And the sweet spot is when the euphoric feelings of joy and happiness are running through their minds, you have power if you know how to harness and direct it.”
This section has me thinking back on the customer experiences I have had over the past year. A couple months ago I test drove a Nissan Leaf electric car. The salesman did send one follow up email a few days later but that was it. Why aren’t they sending me monthly emails describing how people are enjoying the car. Or what about YouTube videos of different features of the car? This is fascinating. What if we set up a great after-sale system to wow our customers long after they purchased from us? Hmmm . . . the wheels are turning.