Profit Activator #4 – Present your unique service offer in a way that makes it easy to get started.
Profit Activator #4 is the first activator in the during unit.
“Your during unit starts when you have your first meeting with somebody who’s motivated to move forward and do whatever it is that your business does.”
“Selling is serving people.”
“nobody really cares about your process, or your system or product as much as they care about the result. All they want is for it to be over, and they get what they want without being burned.”
As I apply this activator to my businesses I am thinking about what ways I can make the process very easy to get started. So prospects won’t have many fears to move forward, that it will be easy and natural for them to take the next step.