Preface to the book


As mentioned before I have started to read The Robert Collier Letter Book.  I thought it would be good to share my thoughts on each chapter as I go through it.  I will start out with some of my favorite passages from the preface.

“but the one essential without which success is impossible in selling, by mail or selling in person, is a thorough understanding of human reactions.”

“study your reader first-your product second.  If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.”

I have heard of Robert Collier many times over the years but I don’t really know anything about him and haven’t read and of his writing so I am excited to dig into figuring out why he was considered to be such a master marketer.