Positive Bank Account

I watched this video tonight from Moz.com called The Greatest Misconception in Content Marketing.  One of the takeaways for me is that when we create a great piece of content we can’t expect to have a lot of people converting right away from that one post or video.  Rand says that on average it takes at least 7.5 visits before someone will take the next step.  The biggest piece of the pie awaits those who can consistently put out great content over a long period of time allowing people to connect again and again and move forward with wanting to connect with our brand.