“There is just one reason why any one ever reads a letter you send him. He expects a reward.” Collier, Robert (2013-12-25). The Robert Collier Letter Book
I read chapter 8 tonight of The Robert Collier Letter Book. I’m assuming this same thought process would apply for writing a blog post or an email newsletter. The one reason that anyone would read it is that they are expecting a reward. That gives me something to think about as I create content for my readers. Having a great reward is very important.
“Make it so plain and easy he will not have a reason for not ordering.”