One reason why anyone reads a letter

There is just one reason why any one ever reads a letter you send him. He expects a reward.” Collier, Robert (2013-12-25). The Robert Collier Letter Book

I read chapter 8 tonight of The Robert Collier Letter Book.  I’m assuming this same thought process would apply for writing a blog post or an email newsletter.  The one reason that anyone would read it is that they are expecting a reward.  That gives me something to think about as I create content for my readers.  Having a great reward is very important.

Make it so plain and easy he will not have a reason for not ordering.”