I just finished listening to Episode 144 of the ILoveMarketing.com podcast where Dean and Joe interview John Dumas. I loved the part in about the 50th minute where he gives the advice to select a niche and then niche it down and keep niching down until it hurts. Then you can start speaking to that small niche and build up from there. Great advice. I have niched down quite a bit but I’m wondering if I need to go down further.