Niche Down Until It Hurts

worried

I just finished listening to Episode 144 of the ILoveMarketing.com podcast where Dean and Joe interview John Dumas.  I loved the part in about the 50th minute where he gives the advice to select a niche and then niche it down and keep niching down until it hurts.  Then you can start speaking to that small niche and build up from there.  Great advice.  I have niched down quite a bit but I’m wondering if I need to go down further.