Narrowing the focus


So far we have narrowed the focus of the single target market for to the following:


Live in Ventura

Age 40-70

Have discretionary income to spend

Now the issue becomes how do we get in front of these people?  It is freeing to know what the target market is though.  Now, all of my thoughts and focus are on just this segment and I don’t have to spend time thinking about the rest of the population of Ventura.