Did you hear what my neighbor did last night . . .


News, news, news.  Making our letters look like news is what draws people in, at least at first.  Here are some of my favorite passages from chapter 3 of The Robert Collier Letter Book.

“What the world wants, and has wanted since the beginning, is news.”

“Tell a man something new and you have his attention.  Give it a personal twist or show its relation to his business and you have his interest.”

“He studies his reader and then presents first that side of his story most likely to attract the reader’s interest.”

How can I take what I am offering and find a way to make it sound like a news story?  How can I word it so it makes it irresistible to read?