Monthly Archives: May 2015

The Best Book Ever Written on Internet Marketing

Today I listened to episode 198 of the podcast.  It was an interview with Michael Fishman.  In it he talked about a book that he says transformed the way he does business.  Joe and Dean also talked very highly of the book.  It is called Breakthrough Advertising by Eugene Schwartz.  I looked for the book on Amazon and you can only get it used for like $250 . . .  I checked with my library to see if I could check it out.  I can’t but they are doing an interlibrary loan so hopefully I can get it that way.  So I will write a post about it after I read it.

Starting Social

I’m going to sign up for the major social media accounts.  I may not end up using them but I figure it wouldn’t hurt to set the accounts up.  I also signed up for a gmail account.  This venture into local SEO is quite interesting and fun.  Looking forward to getting the results.

Which Social Media Platforms Should I Use?

I’m trying to decide which social media platforms would be best to use for  Here are the ones I’m contemplating:


Possibly Twitter, Snapchat, and Instagram but I don’t want to spend too much time on multiple platforms.  It would be nice to figure out a way to determine on which platforms the target market is spending the most time on.