Today I listened to episode 198 of the Ilovemarketing.com podcast. It was an interview with Michael Fishman. In it he talked about a book that he says transformed the way he does business. Joe and Dean also talked very highly of the book. It is called Breakthrough Advertising by Eugene Schwartz. I looked for the book on Amazon and you can only get it used for like $250 . . . I checked with my library to see if I could check it out. I can’t but they are doing an interlibrary loan so hopefully I can get it that way. So I will write a post about it after I read it.
I’m going to sign up for the major social media accounts. I may not end up using them but I figure it wouldn’t hurt to set the accounts up. I also signed up for a gmail account. This venture into local SEO is quite interesting and fun. Looking forward to getting the results.
I’m trying to decide which social media platforms would be best to use for Skincarebysoleil.com. Here are the ones I’m contemplating:
Possibly Twitter, Snapchat, and Instagram but I don’t want to spend too much time on multiple platforms. It would be nice to figure out a way to determine on which platforms the target market is spending the most time on.