“There is just one reason why any one ever reads a letter you send him. He expects a reward.” Collier, Robert (2013-12-25). The Robert Collier Letter Book
I read chapter 8 tonight of The Robert Collier Letter Book. I’m assuming this same thought process would apply for writing a blog post or an email newsletter. The one reason that anyone would read it is that they are expecting a reward. That gives me something to think about as I create content for my readers. Having a great reward is very important.
“Make it so plain and easy he will not have a reason for not ordering.”
This evening a friend of mine who is in college was asking me a bunch of questions about business and life. He asked, “what are you really good at?” I told him ping-pong but that wasn’t a great way to make money. I then went on to explain that although I am not really good at marketing, it is something that I am very passionate about. I love to read about marketing. I love to talk about marketing. I love to think about marketing. I pulled out my iPad and opened up the Kindle app to show him some of my books. I have a few fiction novels on there but most of them are business/marketing books. I sounded kind of nerdy but I explained that I get just as excited, if not a lot more, reading books on marketing as I do for a fun non-fiction book.
It was fun though to teach him a little of what I have learned so far about marketing. I wish I knew a lot more. I wish I could speak more from my own experiences but that will come with time. 10 years from now when I have a similar conversation with someone else I will be able to share war stories from my own campaigns.
It is a fun journey.
Great post by Seth today.
“Success comes from doing the hard part. When the hard part is all you’ve got, you’re more likely to do it.”
I need to focus more. I have too many plates spinning. I need to let some of those plates drop and break so I can focus on the one that matters most and will have the biggest results.