Today I started listening again to Episode 142 of the I love Marketing Podcast, the one with Richard Viguerie. This guy is awesome. He is 80 years old and still studies marketing at least 2 hours day. I love how his passion for his craft comes through as he talks about his past and present in the world of direct response marketing.
I will be dissecting this episode down over the next few days to pull out the action steps and nuggets of wisdom that I want to remember.